Nicole Aikman Smith brings more than 25 years of experience in marketing, communications, public relations, network management, sponsorship activation, grassroots marketing in her role as Diaspora marketing manager for one of the world’s largest Remittance Companies.
Nicole’s primary focus was to formulate and implement strategies to maximize growth and brand awareness of Canada’s financial products and services across the Caribbean Diaspora, including Jamaica and Haiti. An adept researcher, she also keeps abreast of industry trends and challenges and provides business intelligence. Her passion also includes developing innovative opportunities for networking for the common good to offer scholarships and opportunities for Canadian Caribbean youths.
Nicole has positioned Companies as market leaders in several industries, grossing over $1M from Canada to the Caribbean annually.
Her career includes a track record of maximizing marketing dollars and achieving record ROI in sponsorship activations. In a study by IPSOS REID, she positioned her company as the most visible brand across Canada.