Grand Official Launch of Toronto Carnival at Scarborough Town Centre, June 15th

May 31, 2024

Toronto, ON – May 29, 2024 – The Festival Management Committee (“The FMC”), producers of the Toronto Caribbean Carnival, announce the Official/Media Launch for the 2024 Toronto Caribbean Carnival, scheduled for June 15th at Scarborough Town Centre from 10:00 a.m. to 10:00 p.m. Under the theme, “Come Home to Love and Togetherness,” the launch, which will be open to the public, will celebrate the vibrant and dynamic Caribbean culture with a wide range of activities including a formal opening ceremony, a preview of the 2024 costumes, live steelpan performances, and a variety of specially curated Carnival pop-up experiences.

Attendees will also be able to enjoy a Carnival-style ambiance with Caribbean food from local vendors, creative goods from local artists, and music from various DJs. The organizers also promise a surprise highlight during the festivities.

Jennifer Hirlehey, Executive Chair of the Board of Directors for the Festival Management Committee, stated, “The Toronto Caribbean Carnival represents the vibrant spirit and rich cultural heritage of our community. Our launch event highlights the dedication and collaboration of the Carnival community, our sponsors, government partners, stakeholders and the many enthusiasts who support this festival. Together, we are presenting exceptional experiences for the 2024 Carnival season.”

Mischka Crichton, CEO of the FMC, stressed that the 2024 Carnival will comprise of more elevated experiences throughout the season with significant improvements made at all of the events. While promising to expand on the new features at the launch event, Crichton provided a preview of one of the new offerings – a VIP Carnival experience in partnership with Hotel X in Toronto. “The experience includes accommodation combined with access to key events like the King and Queen Showcase, Panorama, and the Grand Parade. Packages start at $307.00 a person and offer additional benefits such as a welcome reception, Carnival road trip options, complimentary event tickets, VIP upgrades, and more,” she said. Interested parties can visit www.torontocarnival.ca for more information.

The Toronto Carnival is the largest event of its kind in North America, drawing over two million visitors and generating an economic impact of almost half a billion dollars. It holds a significant place on Toronto's social calendar, celebrating diversity and cultural heritage. The event brings together people from all walks of life to appreciate and participate in vibrant Caribbean traditions.

The lineup for Toronto Carnival 2024 will also include events such as the Junior King and Queen Showcase, Junior Carnival Parade, King and Queen Showcase, Pan Alive, Calypso Showcase the Grand Parade, Toronto Rum Festival and Friday Night Mas.

Stay Connected:

For 2024 media accreditation for all our events, please register through www.torontocarnival.ca/apply

All media representatives must register this year for accreditation to the 2024 festival.

For the latest updates, follow us on social media and join us in celebrating this year’s Toronto Carnival.

Contact: media@torontocarnival.ca About Toronto Carnival:

The Toronto Caribbean Carnival began as a gift to Canada during the Canadian Centennial and has continued to commemorate Caribbean culture for over a half-century. The Carnival has its roots in emancipation where Caribbean people freed themselves from slavery and indentureship. It embraces all races, cultures, and symbolizes freedom, pride, and unity, incorporating music, dance, and elaborate costumes.

Today, in addition to the cultural celebrations the FMC produces several programs to advance anti-racism and promote intercultural understanding. It provides educational programs including financial and business management, governing practices, and business law. It provides opportunities for small businesses to grow and market their products.  

Toronto Carnival is North America’s largest celebration of Caribbean culture. It plays a crucial role in promoting diversity and cultural appreciation, contributing significantly to Toronto's economic and social landscape.